True North Yachts, based in Port Credit, Ontario is now the exclusive dealer for Beneteau’s Powerboats Division in Ontario.
“We couldn’t be more thrilled to welcome True North Yachts as our exclusive partner for the Beneteau Powerboats Division in southwestern Ontario,” says Beneteau America President Laurent Fabre. “True North Yachts has earned the respect and admiration of their industry peers and most importantly their clients. We look forward to working closely with their team to exceed customer expectations in every way,” remarks Fabre.
Partners Allan Mestel and Rob Richardson founded True North Yachts in 2008. Initially conceived as a sailboat dealer, the dealership has recently expanded into the powerboat segment, recruiting seasoned powerboat sales professional Peter Solty to lead their powerboats initiative.
TNY Co-founder Allan Mestel explains, “We recognize powerboats represent 90 percent of the global marine market, and the global strength of Beneteau provides us with the ideal partner – giving us access to a broad range of the best quality product being built.”
True North Yachts will represent Beneteau during the U.S. Powerboat Show October 3 – 6 in Annapolis, MD where Beneteau will display eight powerboats ranging from 29 to 51 feet and will also participate in the Toronto Boat Show January 11 – 19, 2014 displaying two Beneteau powerboats.