Feb 7, 2017

BeneteauThe 55th annual Vancouver International Boat Show closed Sunday, January 22, with strong onsite leads and sales generated during the five-day show suggesting a positive landscape for the 2017 boating industry in BC.

Western Canada’s largest boat show recorded increased attendance numbers at both the indoor show at BC Place and the Floating Show at Granville Island. 30,435 people visited the two venues at the 2017 show, compared to 30,340 from the previous year.

“The show has been a success for many segments across the industry,” said Eric Nicholl, Show Manager of the Vancouver International Boat Show. “With a diverse vendor showcase, strategic mix of features and an educational seminar program that continues to grow and evolve, we have had a successful 5-day event. The industry is continuing to see more families being introduced to the ‘boating lifestyle’ which will help drive future growth; there is distinct optimism that the upcoming boating season will be a strong one for BC.”

“As of Saturday morning, retail sales were up 28.8 per cent with serious engagement, meaning hot leads from qualified buyers, up 20 per cent from last year’s show,” said Bob Pappajohn of M&P Yachts. “This year is our 60th anniversary, and we’ve been with the Boat Show for 55 years. We had excited boat owners onsite with strong and constant sales thoughout the event – we also undertook additional marketing initiatives onsite to promote our 60th anniversary!”

“It has been a great couple of days on the show floor,” said Brendan Keys, of GA Checkpoint Yamaha. “We are very impressed with the number of qualified buyers and a good cross section of new boaters too. We saw a 15 per cent increase in sales from the 2016 show, so it looks like the 2017 season is off to great start.”

“The Vancouver Boat Show went exceptionally well,” said Mike Hudson, of Port Boat House. “There were lots of quality buyers in the crowd and we realized increased sales over last year. Discussions with other industry partners indicated the same. I expect that 2017 is setting up to be another great year for our industry.”

“Friday and Saturday BC Place was full of qualified buyers and the overall attitude of buyers was pristine,” noted Steve Cyr from Yamaha Canada. “Yamaha dealers are seeing success at the 2017 Vancouver International Boat Show.”

“It is our 5th year in a row that sales are up year over year,” said Don Young, of Freedom Marine. “We are starting to see a shift in the market to different styles of boats and lots of innovative new products available – attendees are recognizing this and buying into it.”

Bob Papajohn “Being an exhibitor at the boat show was very smooth – and this year was one of the better shows we’ve ever head,” said Salim Ladha from Steveston Marine. “On Saturday, the crowds were excellent and attendance was through the roof! We offered some tremendous deals this year and consumers took note and went for it. Ultimately we focused on our core customers and serviced their needs.”

“The Vancouver Boat Show seems to be getting bigger and bigger every year,” mentioned Jason Burks, of Sundance Yachts. “We brought bigger boats this year and other exhibitors did too. The foot traffic was definitely on par with last year down at Granville Island, and buyers were here to buy boats. We’re going to continue to bring more big boats every year to help to continue to grow the show!”

The Show attracted a wider audience this year, partly as a result of new and exciting features, including helmsman Captain Harold Lee Rosbach from Bravo’s hit television show Below Deck, Kelowna’s Formula 1 driver Mike McLellan and the NMEA 2000 ® ConnectFest. The Dockside Grill cooking stage shone the spotlight on cooking in small spaces, while The Lower Deck bar brought guests together in the show’s central socializing hub. This year’s Boat Show truly offered something for everyone.

 

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Beneteau Oceanis Yacht 54By Zuzana Prochazka

Beneteau saw an opportunity to add a little thrill to any cruising adventure, so they took the hull of the First 53 racer (introduced just last year), and with a few fashionable changes, created the Oceanis Yacht 54, the new entry-level of Beneteau’s swanky Oceanis Yacht line. The result is a performance cruiser that sails like a witch and looks like a grande dame.

Design

Roberto Biscontini is the naval architect and Lorenzo Argento created the details of the exterior and interior design. 

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