Canadian Boat Shows announced on August 13th that Adastra Media Inc., in association with Kerrwil Publications Limited, has been named the official show guide supplier for the 2013 Toronto International Boat Show, January 12 to 20, with Special Preview Night on January 11.

The group is also the official show guide supplier for the 2013 Vancouver International Boat Show, February 7 to 11, and publishes Boating Industry Canada, Canadian Yachting and Canadian Yachting West magazines. Its print platforms are available in digital format and online, and the group publishes numerous websites, all with weekly or monthly newsletters.

“Our team brings more than 50 years experience in the Canadian marine industry,” said Canadian Yachting president John Kerr. “And as a partner with the Toronto International Boat show we intend to lever all our media platforms in support of preshow awareness and attendance strategies.”

Owned and produced by Canadian Boat Shows, the Toronto International Boat Show celebrates 55 years in 2013 as one of the largest consumer boat shows in North America, and a preeminent selling venue for the recreational boating industry. More boats are purchased at the Toronto International Boat Show than at any other place or event in Canada.